Kootenay, BC

MARKET PROFILE

REGION DESCRIPTION

The Kootenays is an area of Southeastern BC which borders Washington, Idaho and Montana to the south.  The region is divided into the West Kootenays and the East Kootenays.  Castlegar, Trail and Rossland are the main hubs of the west Kootenays, while, Cranbrook, Fernie and Kimberly are the main centers in the East.  The entire region is heavily reliant on mining and forestry, as their economy is mostly resource based.  Recently the economy has increased its dependence on tourism, where hunting, fishing, camping, golfing and skiing options are abundant.

TRANSIT DISTRICT MAPS

Castlegar

Trail

N/A

Nelson

Cranbrook

FLEET SIZE

Castlegar – 1 Bus

Trail – 11 Buses

Nelson – 6 Buses

Cranbrook – 6 Buses

RIDERSHIP STATISTICS

Castlegar/Trail 369,000

Nelson 269,000

Cranbrook 219,000

AREAS SERVED

Castlegar, Trail, Rossland, Castlegar, Nelson, Balfour

SHOPPING CENTER/RESTAURANT COVERAGE

Chahko Mika Mall in Nelson, Waneta Plaza in Trail, Tamarack Centre in Cranbrook

INDUSTRIAL/BUSINESS COVERAGE

Castlegar Airport, Cranbrook Airport

RECREATION/ENTERTAINMENT COVERAGE

Buses will service Recreation Centres in Castlegar, Trail, Nelson, and Cranbrook.  Red Resort Ski Hill in Rossland is serviced on weekends as well as daily service to the local hockey Rinks

COLLEGES/UNIVERSITY COVERAGE

Selkirk College and College of the Rockies

HOSPITAL COVERAGE

Kootenay Boundary Regional Hospital in Trail, Cranbrook Regional Hospital and Kootenay Lake Hospital in Nelson

TOP AREA LIFESTYLES

Ice Hockey, Skiing, Hiking, Camping, Fishing, Mountain Biking, Cross Country Skiing, Golfing, Swimming, Water Sports

DEMOGRAPHIC PROFILE (Population, Avg Household Income, avg age etc)

Cranbrook

Population: 18,267

Area: 25 square kilometers

Population Density: 726 people per square kilometre

Median age: 42

Trail

Population: 7,237

Area: 35 square kilometers

Population Density: 208 people per square kilometer

Median age: 49

Castlegar

Population: 7259

Area: 20 square kilometers

Population Density: 367 people per square kilometer

Median age: 44

Nelson

Population: 9258

Area: 12 square kilometers

Population Density: 790 people per square kilometer

Median age: 40

Source: Stats Canada

These population figures only include the towns listed.  Surrounding area population in the Kootenays is at least 170,000

Permitted Products

All transit products including window coverage

Restrictions

None