Victoria, BC

MARKET PROFILE

REGION DESCRIPTION

The city of Greater Victoria is located on the southern tip of Vancouver Island. Not only is Victoria the largest urban area on Vancouver Island, but also boasts being the provincial capital of British Columbia.

With an estimated population of around 80,000 in the city of Victoria, the area also consists of thirteen municipalities. These municipalities combined forms the Capital Regional District (CRD) or Greater Victoria which estimates its population at over 330,000 people and ranks itself as the fifteenth largest metropolitan area in Canada.

Transit District Facts

Victoria Regional Transit System is the sole public transit provider for the CRD and the communities of Sydney, and Sooke. This system now serves approximately 312,000 people and operates in a 400-square-kilometer area.

Fleet Size

The peak fleet in operation is 178 buses operating on 36 conventional routes, and 40 vans providing custom door-to-door service for people who cannot ride the conventional routes.

Ridership Statistics

N/A

Areas Served

Greater Victoria(CRD) , Sooke, and Sydney

Victoria Downtown

Shopping Center/Restaurant Coverage

Tillicum Mall, Mayfair Mall, Bay Center, Hillside Mall. Every major shopping area or restaurant is covered by the VRTS

Industrial/Business Coverage

Tourism/hospitality, Healthcare, Retail, Government

Recreational/Entertainment Coverage

These local organizations include the Victoria Salmon Kings Hockey team, The Victoria Seals Baseball team, and the Highlanders soccer team. Recreationally Victoria has major Rec. Centers in every municipality including, pools, ice rinks, baseball diamonds, soccer fields and home to a ton of public and private golf clubs. Being located at the Southern tip of Vancouver Island the majority of the CRD is surrounded by beaches and parks.

Entertainment wise there are 4 major movie theaters, aswell as concert venues that include The Save On Foods Center, Royal Theatre and Mcpherson among others.

Colleges/University Coverage

The University Of Victoria and Commosun College are the two major academic institutes, but Victoria is homed to many other smaller learning establishments.

Hospital Coverage

Victoria General/ The Royal Jubilee

Top Ten Area Lifestyles

N/A

Demographic Profile (as per 2006 Census)

Both the urban are of Victoria and the CRD saw an increase in population in the five years from 2001 to 2006. The Victoria area saw a rise in population when it hit an estimated 78,057 in 2006 a five year increase of 5.3%. Up from that a little was the growth of the CRD which moved up from 311,902 people to 330,088 an increase of 5.8%.

Age Distribution    Population    %Distribution

Under 18 years

58,225        17.6%

18-34

70,095        21.2%

35-54

99,495        30.1%

55-74

69,350        21%

75 and over

32,920        10%

Household Income    Number        %Distribution

Less than $35,000

44,845        30.8%

$35-50,000

22,875         15.7%

$50-75,000

30,235         20.8%

$75,000 and over

47,280        32.5%

Permitted Products

Restrictions

None.